Beautiful ’60s-style mod shirts at DNA Groove

I have a thing about shirts. Less of a thing, more of a weakness. I love them, I love the way that a shortening of a collar here or the addition of a little button or two there can give your outfit a completely different feel. I like it when a good spread collar frames a tie and suddenly makes what you’re wearing make sense, or the instant Ivy League/skinhead look you get when you stick a nice button-down Oxford under a V-neck.

And it’s the collar (and then the fit) that is the key to a great shirt. If you’re wearing a tie, then you’ve got to plum for a more traditional British/Italian collar, one that will sit just below your Adam’s apple and deliver a perfectly-sized space for your tie to sit in. Look at the picture of Jude Law as Alfie, below.

His collar is smaller than the norm (though not Top Man silly-small), while his tie is slim in that Don Draper-off-Mad Men way. Then there’s the cuffs. Folding French ones obviously, but held rigorously in place by the cufflinks so they don’t bunch up to the surface of the suit. And that suit… if ever there was an advert for buying a whistle that’s just a little bit too small then this it. Jude looks absolutely boss here.

Of course, there’s another option: the button-down. Now, there are plenty of Americans who wear their superior Brooks Brothers button-downs with ties. This, sadly, makes the wearer look like the sort of New England square who wears chinos with his brogues and fastens his mobile phone to his belt with a mad strap/fastener thing. However, a great button-down shirt, without a tie, is joyful thing. Whether nestling under a V- or round-neck jumper, or being coupled with a svelte cardigan, it always looks the business. On its own, paired with pair of slim-fit Levi’s and desert boots the button-down shirt is the very essence of mod. I’ve got several of them and there is just so instinctively right about them that I’m tempted to wear one every day.

Anyway, the whole point of this little exercise is to flag up the beautiful ’60s-style shirts available from what I consider to be the best mod label about, DNA Groove. Made in Italy, the shirts come in various styles, from a high-collared button-down number to a gorgeous tab-collar model with lovely, rounded lapels. The choice of fabric is mindblowing too, with seemingly every pattern and colour covered, while each individual shirt boasts beautiful design details that mark out it as something really special. As George Harrison said in A Hard Day’s Night, whilst wearing a nice button-down shirt himself, this is the gear. Check out the selection below.

More style here at the DNA website, where you’ll find suits, ties, handmade shoes and everything a good mod needs. There’s even videos made by the brand’s owner, Claudio, showing you how to put an outfit together.


  1. Here's the man himself in his creations


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