Fred Perry archive at Oki Ni

We all love a bit of Fred. And though, when I was growing up, the brand was relegated to the second division of labels by casual interlopers like Lacoste and Sergio Tacchini, the quality of its products – and the absolutely key role it’s played in developing British youth culture – has ensured its permanent place in the fashion hall of fame.

Trendy fashion vendors Oki Ni has put together a cracking archive of Fred Perry items on its website, including the brand’s collaborations with Paul Weller, Tootal, Commes Des Garçons and Raf Simons. There’s even a copy of the Sunday Times Magazine from 1964, in which the mod movement was highlighted for the first time. Smart.


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